Thursday, April 14, 2011

CanStockPhoto Review (The New Big 4)

Stock Photography

Despite the ugly and only 125 pixel square banner it has, CanStockPhoto should be one of the Big 4, not Dreamstime. The ever popular microstock industry's jargon, the Big 4 consists of Shutterstock, IStockPhoto, Fotolia, and Dreamstime have always been the talk of all vector contributors in the world because of their success.

Nearly over a year in microstock industry, I realize that Dreamstime sales is actually very bad compares to the other 3. Just for a record, I have made a total of $482.69  in about 11 months at Dreamstime having 233 vectors with Dreamstime. On the other hand, I have 118 vectors with IStockPhoto and I make over $400.00 every month at IStockPhoto. Apart from the bad sales, Dreamstime vector uploading process is the craziest and longest among all.

Enough about Dreamstime, let's get back to the main topic. Yes, CanStockPhoto should be one of the Big 4 because the sales are much better than expected. I made about $100.00 per month with 250 vectors at CanStockPhoto. Apart from the easy uploading process, CanStockPhoto loves all my works. I have 100% acceptance rate at CanStockPhoto. They values my work and they sell them with a good price. Every sale averaged between $1.50 to $5.00 at CanStockPhoto. For a comparison, majority of my sales at Dreamstime ranges from from a pity $0.24 to $0.35.

Like many other stock agencies, CanStockPhoto should revamp their web design. It is mediocre. Period. I have involve in the Microstock industry for nearly a year now, and I have only joined CanStockPhoto in last 2 months because I have doubt with CanStockPhoto. The design of the website looks unprofessional and it feels incomplete. On the other hand, I must give praise to their programmers and marketing department because the functionality and the sales of the site are much better than anyone can expect.

CanStockPhoto - Mediocre web design

In my opinion, no bottom stock agencies should sell cheap. You simply cannot win the pricing war anymore with Shutterstock. Many CEOs thought that by lowering the price to $1 per vector would gain them competitive advantage, but this is wrong and it is proven wrong. Vector pricing should be about $5.00 to $15.00. Money earned from this should be spent on marketing. Come to the end of the day, it is all about exposure of your company. IStockPhoto sells our vector in an expensive way (about $15.00) and with the money earned, they can have even more aggressive marketing. Buyers who can only spent a pity $1.00 per vector are most probably not someone who will actually buy again because they are poor. If they cannot spend $10.00 per vector, they probably will not spend $1.00 per vector. They would rather download the vectors from illegal site than spending $1.00 for it. Do you want to sell shoes at South Africa or do you want to sell shoes to Roger Federer? Think!!!

CanStockPhoto does sell our vectors cheap in subscription package, but in a way, CanStockPhoto is able to attract its buyer to buy a lot in credits. I have got a couple of Extended License in just 2 months at CanStockPhoto and that is something.

To summarize this, I think CanStockPhoto is in the right direction. I hope they keep it up and hopefully one day later it can be truly recognized as one of the new Big 4. Until then, good luck to CanStockPhoto and I wish this company all the best.


  1. CanStockPhoto is great! I've uploaded most of my vectors there and earn an average of $75USD/month. I've also had an unusual number of ELs there, too.

    They price the vectors right, and have a great commission. They accepted most of my vectors, the uploading process is easy, the website is easy to naviagte and easy to find what you're looking for.

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